Figure 1.1: Digitally designed model of our product (front)
Figure 1.1: Digitally designed model of our product (back)
- Company Name:
Divinity Skin Care International Ltd
#23-2306 OCBC Building, Robinson Road, Singapore - Name of product:
So-Divine Vitamin E Body Moisturizer (All skin type) - Target Group of Consumers:
So-Divine Vitamin E body moisturizer aims young female users between age of 18-35 who want to nourish and hydrate their skin against dryness and wrinkle. Consumers of this age group are more receptive to a more fruity, passionate and lively aroma (citrus) featured in So-Divine moisturizer. - Description of product:
So-Divine Vitamin E moisturizer slips a cooling finish of moisture over just-showered skin. It refreshes hydrates and feels sleek, clean and pleasingly light on the body. Moisturizes on contact to give skin a smooth, lustrous look with the crisp, rejuvenating sensation of freshly-peeled citrus fruit aroma. Anti-oxidant vitamin E helps to protect the skin from dryness, keeping a radiant complexion. - Choice of fragrance:
So-Divine Vitamin E body moisturizer features a fruity citrus aroma. Citrus aroma offers a calming and relaxing effect which wipes away fatigue and revitalizes the body. - Product claim:
S-Divine Vitamin E moisturizer hydrates and softens dry skin to promote suppleness, freshness and fine complexion. The vitamin E contained helps to protect skin against harmful effect of sunlight and keep skin tissue and refine skin texture. Citrus aroma brings a refreshing and calming sensation to olfaction.
